A subscription-based company wants to acquire high quality customers that stick around for a long time. And to build that kind of loyalty, a company needs to start somewhere. That’s why so many sign up pages require an email and first name — to add a personal touch to future messaging. But let’s be real, that’s only the tip of the iceberg.

The bulk of personalization happens in response to user activity. Someone signs up, takes a few actions, and some conditions are evaluated to determine that user’s core motivations. …

Ezra Sandzer-Bell

Web Developer

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